Thursday, September 26, 2019

Tabloid differences to broadsheet newspapers 

1. Tabloid papers focus more on celebrity issues and tend to sensationalise. where as broad sheet tend to be more informative, 


Image result for broadsheet newspaper2. Broad sheet news papers tend to be more about government and politics and the more serious side of the news rather than tabloid being a lot more of a joke. 

3. tabloids have more bold righting to try and attract the working class audience rather than broad sheet having a lot of writing on the front page to attract more higher class and or working class. 



the similarities between these two newspapers are that they both have a story to tell the the working class lower class and or upper class. Also they both have ads around the border this is to have more income revenue. They both have pictures within the page this is to attract customers to buy the newspapers as they seem more interesting to the customer. They both also have vibe-rent colors
The differences is the brightness of both pages.




Masthead- title of the newspaper displayed on the front of the page.

caption- brief text underneath.

headline- a phrase that simulates the main part of the story.

main image- dominant picture, often filling much of the left corner.

stand first- block of text that introduces the story.

byline- where the name of the reporter is included at the begging of the article.

standalone- picture story that can exist on its own.

splash- block of text that introduces the story.

cross-head- the main story.

plug- usually at top left and right corner of the page.

semiotics is the study of sign and symbols all elements of media is sign
denotation is the straight forward or common- sense meaning of sign of what is actually shown on the image.
The connotation will not be the same for everybody. cultural context play a huge role.
Connotation is the extra, linked meaning that goes with any sign , or rather what the sign signifies.

semiotic analysis of harry potter dark, humor, elements of fear door signifies the strength of Hag rid when he breaks it down the shotgun shows fear within the fat guy.
the kindness of hag rid is show by him delivering harry a birthday cake
bravery is shown by hag rid remaining calm in front of a Gun



the five w's

who
what
when
where
why

all stories on newspaper have a head line this gives the reader an idea what the story is about as the first paragraph introduces t makes it very important. Its contents tells the reader in more detail what the story is about.


The metro uses quotes from the people themselves whilst in an interview and also stuff from twitter/ social media
in 1965 Galton an Ruge analysed international newspaper




Prominence: applies to the people a news story is about. If the people are well- known, then the news story is deemed newsworthy because of prominence. Proximity: refers to the physical or emotional closeness of a news story to a media outlet’s audience and helps readers/viewers relate to a story on a more personal level.  Currency: comes into play when a particular story or theme is already being covered by the media and further developments or side stories are likely to be appreciated.   Timeliness: refers to harder-hitting stories and important developments in a story that would lose their newsworthiness if not reported as soon as possible. Conflict: refers to conflict or dispute between two or more parties. This may include international conflict such as war, political conflict during an election, conflict of opinion, conflict between two sporting teams, or reality TV competitors. o Conflict is a great news value because it often encourages audiences to take on side or the other. Therefore, readers, listeners, and viewers become emotionally invested in the story.  Impact: refers to the shock or “wow” factor of a news story and generally requires a story to affect a large group in a large way.  Human interest: heart-wrenching stories (happy or sad) about people and their challenges or achievements. Odd or unusual components: things that are out of the ordinary. 

amplification 
simplicity 
negativity
continuity
uniqueness
immediacy
familiarity
negativity
unambiguity
personalisation
elite nations


Negativity: BREXIT MESS
familiarity: NEW BRACKNELL BUSSES
immediacy: BORRIS JOHNSON DIES
continuity: MADERLIN MCANN SIGHTED AGAIN
Amplification: MEGA BUG DEYSTROYS CITY
unambiguity: DOG KILLS MAN
uniqueness: FLY SWATS MAN
simplicity: NEW 5P BAGS
personalisation: DOG SAVES MAN FROM BURNING BUILDING
predictability: GUINIE PREDICTS NO BREXIT DEAL
unexpectedness: THE QUEEN CHANGES GENDER
elite: THE QUEEN FILES FOR A DEVORCE


Olympic star mo punched me in gym negativity elite
invasion of monster jelly fish amplification unexpectedness
who are you kidding Emma
crime wave Brittan simplicity amplification







representation refers to the construction of media texts what we see is a re- representation of events, people or ideas . This is also known as mediation - the act of going between (in this case, the real world and audience.)

it is not possible for the media to present the world how it actually is because the media constructs meanings about the world.

people interpret media in different ways , depending on their cultural background, economics standings and their personal experiences.
audience members can play an active role in decoding messages of the text which has been induced by the producer.
An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function. Dominant ideologies.

negotiated - they will accept what the text is saying and adopt it according to their social back ground 

Reception theory as developed by Stuart Hall asserts that media texts are encoded and decoded. positional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with.

meaning is establish by representation by what is presented
selection-omission-construction
there are 3 steps to the journey between the real world and the reality presented by newspapers: their representation. 
newspapers and reporters are supposed to provide their readers with objective information,be unbiased,and provide reliable information.

ideology:main ideas

discourse:linked to media 
ideological discourse: communication that upholds a particular ideology
dominant ideology: believes that life by us in our day to day life 
hegemony: leadership or dominance 



what issues from the basis of our social rules and practice?
left wing/right wing politics
youth/age
gender
feminism
sexuality
racism
nationalism
education
employment environmentalist
public/personal reality
crime and punishment

socialism↡     ↡liberal/left of  ↡conservative/right↡  ↡nationalist/
left wing↡      ↡center              ↡ of center             ↡   ↡ right wing
↽⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀
 msttrdrtp                                      mwftm          tdtiftso

                              tsscat



socialist- rights for workers and minorities are key. Believe that exploiting the poor and that this system should end. Pro revolution

Liberal- pretty middle of the road. Tend to offer the most unbiased objective perspective. Believe that it is important to represent people from all minority groups and countries.

Conservative- uphold traditional values such as Britishness class, gender, anti labor and liberal democrats. dont like Britain being part of the EU weary of immigration pro capitalist

Nationalist- incredibly patriotic dont like change - highly supportive of traditional values: anti abortion, anti same sex marriage. heavily opposed to immigration belie Britain should be Britain (for white people)

mwftm- metro work houses for teenage mothers

tsscat- the sun scram belled cleg on toast

tdtiftso- the daily telegraph Ireland fights to stave off

msttrdrtp- morning star tax the rich dont rob the poor

ti- environmentalist

dmswhacb- social websites harm a child brain

dersmh- daily express romanians steal mans home

tg- policies

ttupgfwus the times unions prepare ground for waves upon strikes

tdm-


socialism↡     ↡liberal/left of  ↡conservative/right↡  ↡nationalist/
left wing↡      ↡center              ↡ of center             ↡   ↡ right wing
↽⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀⇀
ti                                                                                      dmswhacb
                                           tg
                      tdm                                                                dersmh
                                                                        tt












assessment analysis
to what extent do the elements of media language in sources A and B convey different values, attitudes and beliefs about the world ?

in your answer you must:
analyse the ways in which media has been used in combination sources a and b to convey values.
refer to relative contexts and academic ideas and arguments in you analysis and draw judgement and conclusions in relationship to the question
context depending on where we stand politically .
AO1 is to demonstrate knowledge .
AO2 is applying knowledge .
deconstruct: media language of text .
representations: within the main story.
how does all this link to papers ideology attitudes and belief

Both sources convey different approaches towards their headlines, this is due to their different values that they hold towards political ideas. The Daily Mail is a far right, nationalist news paper,  this means that they feel strongly towards upholding traditional British values and may strongly support Brexit, despite being a tabloid newspaper, so rarely discuss political matters in huge detail The Guardian are a little bit towards the left of centre, but are mainly centre when discussing political matters. The guardian readers are trying to appeal to their particular readership. This is evident as it is a broadsheet newspaper and they would discuss these matters often and try to stay neutral.                                                                                

In source A, the headline is 'HANDS OFF OUR ELECTION'. This could show the power and intent of Theresa May in striking a deal for brexit. It is displayed in capital letters and is bold to show the importance and intent that the UK are trying to show during their stance on this matter. As the newspaper (the daily mail) support the brexit idea, being a right wing newspaper, they are trying to show that the UK are desperately trying to uphold these traditional values that are trying to be sabotaged and ruined by those involved with the EU. The size of the Headline that is at the bottom of the page stands out to the reader and grabs the attention of those who see it. This is important as the  reader will be shocked when they see this headline as they would also support the right wing views as they would usually read this newspaper. There is also a use of informal language with 'HANDS OFF', this shows that the newspaper is a tabloid.

In Source B, the headline for the Guardian is ' May declares war on Brussels'. This shows a sole effort to try and push through the battle of Brexit that May is trying to force on the country. We as an audience know that May is making an attempt to look strong and powerful as the PM of Britain but we also know that she is really struggling to do so. This could possibly be the reason that she is 'declares war on Brussels'. 'war' also has connotations of negativity, something that The Guardian are trying to emphasis in this article, as they wish to display Theresa May in a negative way as their beliefs don't align with those who wish to still leave the EU. This idea of 'War' is a use of hyperbole to try to manipulate the reader into a false sense of panic when thinking about the Brexit troubles.

In source A The Daily Mail has used a picture of Teresa May that looks like she is strong and some what is in control of the situation at hand. From this I can infer that the daily mail has done this because of their right wing nationalist beliefs which consist of pro Brexit support. Also the picture image was taken from a side angle to show a range of emotions that are flowing through her face. This is the daily mail trying to capture the strength of Teresa Mays whole image into one picture so that the people reading this will think everything is under control and Teresa May can handle this. Also within the picture Teresa seems to be grinning from this i can infer that she is some what relaxed and thinks the Brussels plotters are a joke, this is also referencing the fact that Teresa May is taking ownership and standing up for what sh beliefs in. The daily mail are trying to build up an image for the public to like her and support her on ''our election'' Also Teresa looks like she id dressing Brussels as if she is facing them and talking to them rather than dressing the reader, this is to create a unique newspaper front cover this will then be more eye-catching to passer Byers.  


In source B, the guardian present Theresa May as being foolish and less power full because of this. The picture of Theresa May isn't a great one and it shows her to look strange but also angry. The picture of May is an extreme close up so we are able to see her face and facial language in high detail. In the picture, we see Theresa May as old due to her skin being wrinkled, this age might fit with the ideology of the news paper as they are very traditional in their values and don't agree with these plans to leave the EU. The anger in May's face shows the reader that she may be out of control of the situation that is happening, something that the audience feel strongly about and wish to change. This lack of control would disappoint the reader as they wish to gain stability for the country again without the uncertainty of Brexit. The readers wish to have the ability to be patriotic and by showing Theresa May as powerless and idle, the Guardian are trying to build a disliking towards her. In the picture, Theresa May is seen to be very tired, we know this as she has dark sacks under her eyes, these are what you get when you are tired. By showing her to be 'tired', it could also show that she is not fit for the role of PM.

Online participatory culture means that people who were previously just consumers of media can now be much more active and engaged, producing and distributing their own creative material, as well as enjoying professional and amateur work from around the world. Has this fundamentally changed what Media Studies is all about?
The idea of ‘Media Studies 2.0’ has been the subject of intense debate since it was proposed by David Gauntlet in 2007. For the first time, Media Studies 2.0, and Other Battles around the Future of Media Research brings together the original essay alongside more recent responses and rejoinders. This Kindle book includes brand new introduction and conclusion chapters, and other previously unpublished material, as well as a lively interview where Gauntlet tackles a range of issues around creativity, participation, and social media.
David Gauntlet is Professor of Media and Communications at the University of Westminster, UK. He is the author of several books, including Creative Explorations (2007) and Making is Connecting: The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0 (2011).
this has gone from a passive and more active to an audience.
audience advantages and disadvantages: convenience, access, technology, ephemeral, up to date, interactivity and participation, context , presentation, gauntlet, cost niche access
institution- advantages and disadvantages synergies, revenue streams, advertising, audience size, additional content, cost of production and distribution, audience data, audience feedback, brand extensions, gauntlet. 
daily mail print to computer reader ship is almost 50 50 but more read on the computer 
recession means less people can afford to waste spare money like that 
people want news on the go 
people want their news quicker 
advertisers can advertise 
it is a lot easier to get news of online websites as it is quicker can be on the go     
daily mail who owns it : Jonathan Harms worth,
what are the print figures of the daily mail: It had an average daily circulation of 1,222,611 copies in November 2018. Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic.
the online figures: Its website has more than 100 million unique visitors per month
in what ways are daily mail's print version similar to their online version: Now you can read Mail e-paper anytime, anywhere. Mail e-paper is available to you at home or at work, and is the same edition as the printed copy available at the newsstand but costs money to ready are are normally big and bulky which takes up unwanted space
what adverts are in the daily mail print : Lego, other female magazines,glossy TV mags 

what adverts are in the daily mail online ? new hearing aid, new car advert, shoes, clothing     
home serve

changing social contexts, caused by technological advances, have created a long term decline in circulation of national newspapers. Explain how newspapers have responded to these changes. refer to the telegraph to support your answer.



Due to the change within technological advantages print newspapers have been on a decline for they're less efficient to read on the go rather than the online version which is taking over. In the last era there has been a massive technological change which has increased and developed the amounts of phones computers i pads and other similar devices which have made it a lot easier quicker and more efficient for the average daily telegraph reader/ viewer to gather news this has gained massive popularity as recent days online news viewership has massively increased and taken over print version, too cope with this massive social change the daily telegraph for instance has been focusing their time, money and resources into  online news development this is to catch up with the change and there for continue to grow. Also the daily telegraph has then for been cutting back on print addition as it is starting to become a waste of time and money as the social idea of the technological advances are much more on the increase.

Another reason why technological advances has made social change within readership on print newspapers is that people have become more involved with gadgets and the internet therefor introducing more people to online newspapers this means that less people will be reading print due to how easy the access is towards the online news like the daily telegraph. Also technological advances has made everything more time efficient for the average person so then for want to be up to date and follow social movements . This is seen on the David gauntlet theory that technological advances there for involve social change to any form of media upon introduction .

















Monday, September 9, 2019

semiotics:

Image result for different font
different fonts tell different stories e.g meaning for example long posh lines could be used for a royal wedding story or images could be used for meanings like the rose could mean England rugby squad WW1 or just a normal rose. the love heart shape isn't anything like the structure of the actual but we use as a symbol of love.

Typography:

Serif- noun printing a smaller line used to finish off a main stroke of a letter

Sans serif- means without in french

The difference between the two mast heads are that the daily mirror is quite simple and bold which makes it stand out yet not unique could show a sign of not being as important. The daily telegraph however shows importance as it is more of a posh fonts and there for makes it unique to normal plain fonts this will mainly be used for broadsheet as it is seemed to be an important matter and therefor will normally be about politics. This suggest the the daily mirrors target audience is for those that want celebrity news and what is going on in the daily world rather than the daily telegraph leaning more to the target audience of upper class people that are in to the more serious side of news like politics

























Tabloid differences to broadsheet newspapers  1.   Tabloid  papers focus more on celebrity issues and tend to sensationalise.  where as b...

Daniel Tapper media studies