assessment analysis
to what extent do the elements of media language in sources A and B convey different values, attitudes and beliefs about the world ?
in your answer you must:
analyse the ways in which media has been used in combination sources a and b to convey values.
refer to relative contexts and academic ideas and arguments in you analysis and draw judgement and conclusions in relationship to the question
context depending on where we stand politically .
AO1 is to demonstrate knowledge .
AO2 is applying knowledge .
deconstruct: media language of text .
representations: within the main story.
how does all this link to papers ideology attitudes and belief
Both sources convey different approaches towards their headlines, this is due to their different values that they hold towards political ideas. The Daily Mail is a far right, nationalist news paper, this means that they feel strongly towards upholding traditional British values and may strongly support Brexit, despite being a tabloid newspaper, so rarely discuss political matters in huge detail The Guardian are a little bit towards the left of centre, but are mainly centre when discussing political matters. The guardian readers are trying to appeal to their particular readership. This is evident as it is a broadsheet newspaper and they would discuss these matters often and try to stay neutral.
In source A, the headline is 'HANDS OFF OUR ELECTION'. This could show the power and intent of Theresa May in striking a deal for brexit. It is displayed in capital letters and is bold to show the importance and intent that the UK are trying to show during their stance on this matter. As the newspaper (the daily mail) support the brexit idea, being a right wing newspaper, they are trying to show that the UK are desperately trying to uphold these traditional values that are trying to be sabotaged and ruined by those involved with the EU. The size of the Headline that is at the bottom of the page stands out to the reader and grabs the attention of those who see it. This is important as the reader will be shocked when they see this headline as they would also support the right wing views as they would usually read this newspaper. There is also a use of informal language with 'HANDS OFF', this shows that the newspaper is a tabloid.
In Source B, the headline for the Guardian is ' May declares war on Brussels'. This shows a sole effort to try and push through the battle of Brexit that May is trying to force on the country. We as an audience know that May is making an attempt to look strong and powerful as the PM of Britain but we also know that she is really struggling to do so. This could possibly be the reason that she is 'declares war on Brussels'. 'war' also has connotations of negativity, something that The Guardian are trying to emphasis in this article, as they wish to display Theresa May in a negative way as their beliefs don't align with those who wish to still leave the EU. This idea of 'War' is a use of hyperbole to try to manipulate the reader into a false sense of panic when thinking about the Brexit troubles.
In source A The Daily Mail has used a picture of Teresa May that looks like she is strong and some what is in control of the situation at hand. From this I can infer that the daily mail has done this because of their right wing nationalist beliefs which consist of pro Brexit support. Also the picture image was taken from a side angle to show a range of emotions that are flowing through her face. This is the daily mail trying to capture the strength of Teresa Mays whole image into one picture so that the people reading this will think everything is under control and Teresa May can handle this. Also within the picture Teresa seems to be grinning from this i can infer that she is some what relaxed and thinks the Brussels plotters are a joke, this is also referencing the fact that Teresa May is taking ownership and standing up for what sh beliefs in. The daily mail are trying to build up an image for the public to like her and support her on ''our election'' Also Teresa looks like she id dressing Brussels as if she is facing them and talking to them rather than dressing the reader, this is to create a unique newspaper front cover this will then be more eye-catching to passer Byers.
In source B, the guardian present Theresa May as being foolish and less power full because of this. The picture of Theresa May isn't a great one and it shows her to look strange but also angry. The picture of May is an extreme close up so we are able to see her face and facial language in high detail. In the picture, we see Theresa May as old due to her skin being wrinkled, this age might fit with the ideology of the news paper as they are very traditional in their values and don't agree with these plans to leave the EU. The anger in May's face shows the reader that she may be out of control of the situation that is happening, something that the audience feel strongly about and wish to change. This lack of control would disappoint the reader as they wish to gain stability for the country again without the uncertainty of Brexit. The readers wish to have the ability to be patriotic and by showing Theresa May as powerless and idle, the Guardian are trying to build a disliking towards her. In the picture, Theresa May is seen to be very tired, we know this as she has dark sacks under her eyes, these are what you get when you are tired. By showing her to be 'tired', it could also show that she is not fit for the role of PM.
Online participatory culture means that people who were previously just consumers of media can now be much more active and engaged, producing and distributing their own creative material, as well as enjoying professional and amateur work from around the world. Has this fundamentally changed what Media Studies is all about?
The idea of ‘Media Studies 2.0’ has been the subject of intense debate since it was proposed by David Gauntlet in 2007. For the first time, Media Studies 2.0, and Other Battles around the Future of Media Research brings together the original essay alongside more recent responses and rejoinders. This Kindle book includes brand new introduction and conclusion chapters, and other previously unpublished material, as well as a lively interview where Gauntlet tackles a range of issues around creativity, participation, and social media.
David Gauntlet is Professor of Media and Communications at the University of Westminster, UK. He is the author of several books, including Creative Explorations (2007) and Making is Connecting: The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0 (2011).
this has gone from a passive and more active to an audience.
audience advantages and disadvantages: convenience, access, technology, ephemeral, up to date, interactivity and participation, context , presentation, gauntlet, cost niche access
institution- advantages and disadvantages synergies, revenue streams, advertising, audience size, additional content, cost of production and distribution, audience data, audience feedback, brand extensions, gauntlet.
daily mail print to computer reader ship is almost 50 50 but more read on the computer
recession means less people can afford to waste spare money like that
people want news on the go
people want their news quicker
advertisers can advertise
it is a lot easier to get news of online websites as it is quicker can be on the go
daily mail who owns it : Jonathan Harms worth,
what are the print figures of the daily mail: It had an average daily circulation of 1,222,611 copies in November 2018. Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic.
the online figures: Its website has more than 100 million unique visitors per month
in what ways are daily mail's print version similar to their online version: Now you can read Mail e-paper anytime, anywhere. Mail e-paper is available to you at home or at work, and is the same edition as the printed copy available at the newsstand but costs money to ready are are normally big and bulky which takes up unwanted space
what adverts are in the daily mail print : Lego, other female magazines,glossy TV mags
what adverts are in the daily mail online ? new hearing aid, new car advert, shoes, clothing
home serve
changing social contexts, caused by technological advances, have created a long term decline in circulation of national newspapers. Explain how newspapers have responded to these changes. refer to the telegraph to support your answer.
Due to the change within
technological advantages print newspapers have been on a decline for they're
less efficient to read on the go rather than the online version which is taking
over. In the last era there has been a massive technological change which has
increased and developed the amounts of phones computers i pads and other
similar devices which have made it a lot easier quicker and more efficient for
the average daily telegraph reader/ viewer to gather news this has gained
massive popularity as recent days online news viewership has massively
increased and taken over print version, too cope with this massive social
change the daily telegraph for instance has been focusing their time, money and
resources into online news development this is to catch up with the
change and there for continue to grow. Also the daily telegraph has then for
been cutting back on print addition as it is starting to become a waste of time
and money as the social idea of the technological advances are much more on the
increase.
Another reason why technological
advances has made social change within readership on print newspapers is that
people have become more involved with gadgets and the internet therefor
introducing more people to online newspapers this means that less people will
be reading print due to how easy the access is towards the online news like the
daily telegraph. Also technological advances has made everything more time
efficient for the average person so then for want to be up to date and follow
social movements . This is seen on the David gauntlet theory that technological
advances there for involve social change to any form of media upon introduction
.
2. Broad sheet news papers tend to be more about government and politics and the more serious side of the news rather than tabloid being a lot more of a joke. 
